Why should you use lanyards in the first place?

Over the past few months we’ve covered a whole range of situations where lanyards could be used, but why should you even use them in the first place?

The world has advanced and technology has become more and more centre placed in today’s world of business so shouldn’t you be using newer and higher tech items to promote your business? Well, no.

Whilst many business have changed the way they do things due to the rise of the internet, traditional marketing materials can still work. All you have to do is make sure that you’re using them in the right way.

Increase your profits with lanyards

In the past few years we’ve seen countless examples of companies increasing their sales as a direct result of what they’ve done with traditional marketing materials – and custom lanyards fall into this category.

Something that you can tangibly see and touch can have a great effect on the average customer. Meaning that you can easily use lanyards to boost your sales in a way that is often not considered by others.

You can use them to boost your sales, and the best part is you are doing it in a way that is often not considered by others, thus providing you with an advantage.

Improve your brand visibility

A lanyard is designed to be worn around the neck which helps to put your brand front and centre. Which is you’re smart about it, you can quite easily stand out in a crowd.

Most companies use lanyards for the practical display of ID cards, whilst others use them to help employees carry things around with them – such as pens, keys, water bottles etc.

Regardless of the reasons you use them for, lanyards are always going to put your brand at the heart of everything. It’s extremely difficult to miss a lanyard which allows you to have a level of visibility that is not normally available.

Create consistency across your branding

The key to successful branding is all about consistency – your company needs to consistently send the same message and create the same image. There is a reason why some companies demand all employees use specially branding materials.

With our custom lanyards you can create something that helps you to reinforce your company’s branding. All of your employees can wear the same colour and the same message, meaning that when somebody sees one of your lanyards that will instantly know what brand it’s from.

While you might be tempted to look at other traditional marketing methods such as TV advertisements and shy away because of the cost, custom lanyards are an obvious exception.

They are among the most cost-effective marketing materials available to businesses today in terms of CPM.

Therefore lanyards aren’t just a convenience item for your staff, they are something that can help elevate your brand and company to a whole new level.

So if you’re interested in investing in lanyards for your company then why not check out our range of custom lanyards and attachments?