Using lanyards and their branding opportunities for sporting events

One of the most popular events for people to wear lanyards at is sporting events – whether the event is a large scale production or a smaller one, there are bound to be plenty of people ready and willing to wear your lanyards.

From the sport teams and coaches themselves, to the spectators there are lanyards literally everywhere during sporting events – as we saw during the 2016 Olympics. But how can you take advantage of this for your branding purposes?

For the sporting teams

No matter the size or competing level of your sports team, lanyards can not only help with your team’s branding but can offer a whole range of uses for your team. From helping to keep your athletes organised and helping your team finance travel expenses, to simply helping your team look professional.

When ordering your lanyards take advantage of our range of attachment clips to allow your athletes to keep track of everything from their passes, mobile phones to even their water bottles – especially great for younger athletes or the more forgetful ones!

Or, cement your team’s branding with a custom lanyard where you can proudly display your team’s colour, name, logo and even a sponsor’s information. Great for pulling your team’s look together and for also helping drive a little extra income via the extra sponsorship into your team in preparation for those travel expenses.

And remember, even if your athletes can’t wear a traditional lanyards for any reason we have a range of custom wristbands coming soon – perfect for sports like surfing, windsurfing or even kitesurfing where a traditional neck lanyard would get in the way.

For the spectators

As we saw in the 2016 Olympics, lanyards can be a great and easy way for spectators to keep track of their passes, and easily be granted access to the different areas and arenas.

But they can also be a great way to create sponsorship interest in your event as lanyards are likely to be taken home with your spectators, allowing your sponsors a much greater reach than is possible with traditional advertising banners.

For the organisers

As mentioned in our events post – lanyards are a great resource for helping organise an event as you can easily tell who should be where and then. But also, especially for sporting events you can offer your sponsors the ability to feature on your event lanyard. Unlike other more traditional opportunities, lanyards give your sponsors the option to actually be taken home by your spectators and teams.

And remember, during all sporting events you might even be able to take advantage of our sister company’s products for everything from branded umbrellas to footballs and even frisbees.

But if you want to start your branding journey small then why not look at our custom lanyards and pre-printed lanyards?